Archives May 2023

How can you report fake news on Facebook?

More than 60% of the adult population is prone to receiving and spreading false news on social media. It is very easy to fall for the misinformation spread in fake news on Facebook, Twitter, and even in digital media. This is because many sources of “fake news” are disseminated with the aim of manipulating public opinion in different areas. Despite the fact that managers of social networks affirm that they have control measures for these problems, this does not reduce their incidence worldwide. In that case, what can we do about fake news?

Generally, fake news on Facebook or a social network with a large volume of active users generates six times more interactions than legitimate information. This fact generates an increase in the pressure and responsibility of technology companies to confirm and authenticate said news.

An example of taking action by one of these companies was in 2018 when Facebook launched certain measures to deal with misinformation on its platform: a search initiative, a news literacy campaign, and control of the work done in News Feed. Simultaneously, he announced that all false information that is harmful to any user would be removed immediately.

Similarly, a common user can report fake news on Facebook with its reporting procedure. When you come across fake news, you must first tap on the three dots icon. In the drop-down menu choose “Report publication”, and choose the reason for “False information”. The news is categorized as false and the “Send” button is touched.

Fake news on Facebook: How do I know if the news is fake or true?

In order to identify what information is falsified, it is first necessary to define what false news is. Beyond misinformation or erroneously exposed data, false news or ” fake news ” can be distinguished by its fraudulent content, with suspicious intentions and inappropriate use of the platform. As well as the speed and extension of the diffusion and the format of the news.

Social networks are the platforms with the highest incidence of this problem because their business model is based on the dissemination of information and content generation on their own land. In the same way, fake news on Facebook, Twitter, Reddit, and more social networks can vary depending on the degree of fraudulent content:

  • Those of a satirical type is not intended to harm but have the potential to deceive
  • Misleading content distorts information to compromise a problem
  • There is legitimate information that is being framed in a false context
  • The imposter impersonates genuine sources
  • There is information or images that are manipulated to deceive
  • Fabricated content involves new content that is completely false and is designed to mislead and cause harm.

With the speed of spread that fake news has on Facebook and other platforms, it is possible that this problem can only be completely solved with the help of artificial intelligence and machine learning. In response to this, it will be necessary for these companies to have allies to protect the diversity and sustainability of the media, promoting integrity.

How does Facebook detect fake news?

From the point of view of the team responsible for the proper use of the Facebook platform, different ways of promoting the pressure of the news have been developed. These measures to find, analyze and remove fake news on Facebook are part of a larger working mechanism. First is the removal of fake accounts. The platform deletes said accounts and allow other users to know the creation data of this account.

Just as the closure of fake accounts is promoted, fraudulent or suspicious accounts will be removed. That is, all those pages that are identified as fraudulent and those that are associated with them will be closed. In the same way, those pages identified as malicious will be subject to an advertisement purchase and monetization restriction. 

The Facebook platform collaborates with third parties in the journalistic sector to carry out a process of evaluation, advice, and identification of false news, foreseeing the use of machine learning. Finally, the platform sends all the news considered false to News Feed and, at the same time, neutral articles are offered to contrast said content.

Does Facebook limit or protect against fake news?

Currently, all social media platforms are working to protect their users from false news or fake news. Whether by monitoring your team of managers or automated tools for the task, a process of identifying fraudulent content and its next removal is carried out. 

In the case of the action plan to limit the spread of false news on Facebook, the company has focused on attacking three elements: cutting economic incentives, developing new products that help curb the spread of false news, and helping to obtain more legitimate information before making decisions.

In addition, Facebook has worked with its partners such as First Draft to protect users. First Draft is a non-profit organization dedicated to improving Internet usage standards. The developed tool includes several tricks to detect fake news. For example, checking website URLs, identifying sources, and finding related articles.

Recent initiatives by Facebook include a Social Sciences investigative study to assess the impact of Facebook fake news on political elections, a news literacy campaign to educate the digital public to recognize fake news, and a 12-minute informational video titled “Face the Truth,” which is a behind-the-scenes tour of how a data science executive uses artificial intelligence to identify fake news.

Removal Media‘s team of specialists will help you protect your digital reputation from false or harmful news. If you want to transform what the Internet says about you, contact our technicians with the details of your case and we will find the ideal solution for you.

What not to do in a brand reputation crisis

No company is safe from a brand reputation crisis: at any time a small error in production, a misinterpreted communication, or a dissatisfied customer can unleash a corporate image problem. It is something that companies know and that users “tolerate” to the extent that the brand is capable of responding.

It is for this last reason that as well as avoiding a crisis, it is very important how we manage it and, above all, what that first direct response from the company is like, how it addresses its users, and how it proposes solutions/responses to the cause. that has caused this brand reputation crisis.

Customers know that in this 2.0 universe, the brand value lies not only in what they do but also in how they react and how they listen. What mistakes in this regard should they never make in order not to worsen a reputation crisis?

The Top 5 mistakes made in a brand reputation crisis

Not acting on time:

A reputation crisis is similar to when paint can fall from a table: if you pick it up the moment it falls over, all you have to do is clean up the stain and return everything to its correct place. But if, on the other hand, you wait for a better moment to clean it, you don’t realize what has happened or you ignore it, thinking that someone else will pick it up for you, you may find that the paint has spread in its entirety, spattering everything, that it has dried and you will have to scratch, that others have dispersed it… In other words, everything has become more complicated than it should be.

For this reason, we must not only have a pre-designed action plan (type responses, have a reputation crisis resolution team, determine who is in charge of what, etc.), but we must also have the capacity and means to implement it. March to the minute, without further delay.

Do not explain:

Giving silence as an answer is the same as affirming that there is a problem and that there are no means to solve it or that something has certainly been done wrong and there is no reasonable explanation for the behavior of which we are accused.

At the moment in which the reputation crisis occurs, the public (both the affected and the “curious”) expect a convincing response from the parties involved. At these times, corporate accounts, the website, and company representatives are in the spotlight. For this reason, we cannot and should not simply wait for the storm to pass, because if we do not give the appropriate explanations, others will give them for us…

Not taking care of the messages issued:

That not giving explanations is a mistake does not mean that giving them is simply the right thing to do. We insist: as the reputational crisis increases, eyes are increasingly fixed on our communication channels, so every message issued must be agreed upon, with meaning, within a detailed action plan, and, of course, without lies. nor excuses that can further fuel the case.

If at the time of the brand reputation crisis, we still do not have the necessary information to know what caused the error and why it occurred, the message to convey about it is that work is being done to offer effective solutions and that We do not ignore what happened. In this situation, comments such as: “From Crisis, we are investigating the reasons that have led us to the current situation in order to give the appropriate explanations. As soon as we can clarify the facts we will inform you. Thank you”, they help at least to give a transparent image of our management.

Not admitting mistakes

To err is human, and the public understands and understands that in certain situations, they fall into logical failures in an organization.

What the public does not tolerate is arrogance: denying the obvious or blaming a situation on third parties is arrogant, an unattractive quality for a brand. For this reason, if we are accused of a failure, be it our fault directly or indirectly, we must position ourselves from the client’s perspective and satisfy their demand for information: either by offering them the data that refutes it, the reasons for what has happened or by apologizing. at the same time we offer alternatives so that it does not happen again.

Not repairing your own organization

A brand reputation crisis not only affects public opinion: your workers, your organization, investors, suppliers… are also affected by the reputation problem.

These themselves are ambassadors of your brand both voluntarily and involuntarily: they are the ones who recommend it to family and friends, who, in a situation of a good work environment, transmit it on a day-to-day basis, even outside the office. If they do not know everything that is done to solve a critical situation or worse, they do not believe that there is a solution, and none of the messages that come out of our company will have enough credibility to be able to fix what happened.

In short, how we do not act is just as important as how we act in the face of a brand reputation crisis. Free yourself from critical eyes and regain the trust of your audience with Removal Media.

How to solve a brand crisis in 4 steps?

Maintaining a company is something very expensive: we are not referring only to economic issues, but all the work, all effort that is required to support a profitable structure day after day. For this reason, we must build the brand based on very strong pillars that prevent any incident from ruining so much dedication.

This is the case when a brand crisis occurs: when an event beyond (or not so beyond) our control affects our reputation and how our clients value the fruit of our efforts.

No one is safe from being triggered by a brand crisis at any time, by an event, or by a dissatisfied customer, but we can (and must) have action protocols that make the crisis situation reversible or calm it down until it can be resolved. to have under control. How can we manage a brand crisis effectively?

4 Steps to Solve a brand crisis immediately

#1: Document every possible case in a guide

What makes us classify a situation as a crisis is that it has been unpredictable and, therefore, we do not know how to deal with it. For this reason, whenever it is in our hands, we must reduce this degree of uncertainty to the maximum so that we can act as soon as possible but firmly and safely.

To do this, we must design specific action protocols and documents that contemplate the most exact steps possible to follow in the event of an event that, although undesirable, could happen.

“Brand crises are fires that you have to know how to put out as quickly as possible but without the risk of spreading or further damaging your reputation”

This is an example of fire protocols: nobody wants to and nobody is 100% prepared for a fire that can get out of control, but it is mandatory to have emergency exits marked and drills carried out so that in the event of such an event, the damage is minimal. and you can act firmly and quickly.

In a company, these “fires” are represented in hurtful comments about our products on social networks, defective batches that go on the market, geopolitical events that affect our production line, etc. The better signposted the “emergency exit” is in each case, the sooner we can save the situation.

#2: leave nothing to chance

Although the speed with which we act will be vital so that the crisis does not spread, calm and research before acting are essential when managing a brand crisis. Many of the mistakes we make after a risky situation for the company is wanting to end it as soon as possible, through rapid and uncontrolled actions that can further fuel the cause of discredit.

It happens when we react to a negative comment by eliminating it or “throwing balls out” blaming other people or the client himself. When a case that endangers our reputation occurs, the course of action must go through the following phases:

  • Identify the problem: what exactly is happening, what is the protocol to follow?
  • Identify the damage: where the consequences of the problem are becoming evident, where we must act.
  • Identify the causes: why this situation has come to be, and what we must do to avoid it in the future.

Once we have all this information, we can already apply the protocols contemplated in the first step or determine the guidelines to follow in the event that we have not contemplated it in its entirety, but as long as we have the necessary knowledge of the consequences and how to reverse them.

#3: Work as a team

Those who work every day to maintain a brand reputation, to offer the best of their experience to their customers, often become passionate and faithful defenders of their products. This is not a negative factor at all, but it can turn against us when, when defending all this work, we do not show ourselves to be objective.

For this reason, letting third parties, even external to the company, manage the crisis should not sound like evidencing the case or delegating work that should be their own, since other people who are not directly involved can offer that degree of objectivity and temperance necessary to apply the relevant action protocols.

On the other hand, your own team must also be involved, even if it is managing the necessary information contemplated in the action plan and so that it is not further fueled by acting independently and without adequate control.

#4: Communicate each step

When we have a problem with X brand, we want solutions. As much as the concept “hater” (whose literal translation would be “haters”: people who are dedicated to launching negative comments in order to damage the image without prior foundation), has spread through the network, in the vast majority of the In some cases, negative comments are made waiting for them to have an encouraging effect (it will not happen again) or reactive (they will solve the problem for me or I will ensure that other users do not suffer from it).

For this reason, remaining silent as an answer or waiting for the brand crisis to be resolved by falling into oblivion should never be considered as options. If at the time it occurs you still do not have the information or the means to alleviate the crisis, send messages that serve to indicate that you are working on it and that you are looking for solutions, such as: “We are investigating the cause of this reaction. As soon as we have the necessary information, we will contact you to offer you a satisfactory answer. Meanwhile, sorry for the inconvenience, and thank you for your attention”

“If you don’t communicate, others will do it for you. Try to control the information that reaches your customers at all times”

These kinds and encouraging messages, in addition to saving us valuable time, are appreciated by the public, still oblivious to the crisis, as messages from a company that is concerned about its customers and that is not going to let any circumstance affect them. Something very positive when it comes to facing situations and not hiding them.

The ability to react positively, calmly, and with the organization are the three pillars that support any action protocol in the face of a brand crisis. If you are missing any of these three keys or do not know how to safely approach any of the steps described, do not worry: leave it in the hands of expert crisis management professionals. At RemovalMedia, we can help you thanks to having effective action plans for immediate application, carried out by experts in online marketing and executed through tools with professional legal support.

Removal Media allows you to improve the reputation of companies on the Internet

Currently, improving the internet company’s reputation is essential for any business because this will allow it to increase its competitiveness and attract more customers. Likewise, social networks are increasingly influencing more, and having a good image in these is elementary. However, managing online reputation is not an easy task nor is it learned from one day to the next.

For this reason, it is recommended that companies have the support of true professionals in the field, such as the Removal Media team.

What is online reputation?

Online reputation is the prestige of a person or a brand in the digital field. Today, all people are exposed to having an online reputation. This is a consequence of the rise of social networks, which allow opinions to be freely expressed about a certain brand or person.

In the case of companies, their brand image is something that is built through advertising and marketing and is in the hands of the company. However, online reputation does not depend only on it but is determined by the comments or opinions of clients or third parties on the Internet. In addition, it costs a lot to build a brand and position itself on the network, but with a single negative comment, all this work can be ruined instantly.

For this reason, in order to maintain a positive online reputation, it is essential that companies have professionals to advise them, such as those offered by Removal Media. These are specialists in improving the reputation of companies on the Internet.

Why is it important to have a positive online reputation?

Today, a large number of people evaluate the service provided by a company and do so through digital channels. For this reason, if negative comments are published, they will be permanently recorded and can be viewed by other users. This will give them a bad reputation and, consequently, you will lose credibility and it will affect you financially.

Otherwise, having a positive reputation will help attract more customers and increase sales. This is the reason why you should be aware of online reputation.

Removal Media is a specialist in strengthening the online image of companies, helping to impress customers and differentiate the company on the networks. To this end, they take care of positioning positive content on the web page, alerting mentions that allow timely action and protecting reputation, reducing risks.

Removal Media is a content removal agency that focuses on improving the online reputation of companies on the internet. This is possible thanks to its innovative technology and its extensive knowledge in the digital field.

How Negative publications prevent companies from entering foreign markets

The regulatory paradigm pushes for greater openness at the expense of privacy. Financial institutions are not shy about looking up customer information on Google, and negative media coverage in closed databases like World-Check. Opening bank accounts, obtaining a residence permit, buying real estate, foreign exchange transactions, investing in stock markets – all this has become much more complicated. Business simply does not expect a dirty trick from its own reputation.

To do business in the EU and the US, it is not enough to put things in order in the papers. Take, for example, banking compliance practices: an error can even lead to license revocation from a bank, so the compliance service actively uses KYC practices and the World-Check database. All of them include verification of information through open sources.

An important note: the information is needed for the compliance service to form a kind of summary. The issue of cooperation will be decided at a face-to-face interview, but you may not get to it if you fail the correspondence acquaintance.

Foreign companies, regulators and financial institutions are increasingly studying immigrants. This is noticeable by the mood of some customers, and the information background indirectly testifies to this. Suffice it to recall the recent investigation by Al Jazeera with the publication of a list of holders of the “golden passports” of Cyprus.

One European bank refused to open an account for company X. The point is the personality of the founder of the business: many years ago, his name appeared in publications on the corruption scandal. This was written by the media, smaller publications reprinted the material. No charges were brought against him. But the defamation was enough for the bank to consider cooperation as a violation of the compliance policy. Company X’s counter-arguments were answered something like this: “If this is insignificant, why did they write about it?”

Of course, you can also do business through offshore companies, but, they also pay a lot of attention to the issue of disclosing beneficiaries, the type of activity of the company, the source of funds, etc. Registration agents or registration authorities will request not only formal information: the name of the company, what it does, and the charter. They will also ask who the ultimate beneficiary is and where his capital came from. What, aren’t you the beneficiary? And then what are you doing here?

What should be done to “like” the developed market? If you are dealing with a certain paradigm, it is logical to interrupt it with another one. This is how big business comes to positive positioning. For example, it begins to speak louder about its commitment to the ideas of sustainable development and the implementation of the principles of ESG – the development of the company based on environmental protection, a conscientious attitude towards employees and customers, and proper corporate governance. In our international practice, we see how important these factors are, and in no case do we want to belittle the achievements of BD business in this direction. The snag is in a misunderstanding of the logic of Western partners. It is not reduced to a linear scale. Conditionally, company X rated its reputation at 60 points. X decides to invest in sustainability and partner with an ESG project to reach 80 points. No,

It is more logical to compare the thinking of the international market with the scales of Themis. On one bowl – the merits of business, on the other – the risks and controversial episodes. The difficulty lies in the personality of the “judge”. To some, defamation will seem insignificant, and to others – critical. In other words, most of the problems lie in the past of the business.

The market is moving towards a conscious adjustment of the information background. Today, reputation has become a kind of summary of a business – just like a page on a social network. Who among us does not feel discomfort at the sight of our posts from a decade ago? Only we are free to remove them. This is normal, because our priorities are changing, and we want society to perceive our current version.

In this regard, business is more difficult. All companies leave an information trail. Sometimes it interferes with the development and conduct of affairs in the present. This is outdated information, data about old conflicts and resolved issues.

There is an acceptance by the business of its informational image as an important intangible asset. It is not enough for companies to put an extra plus on the scale, now they are also seeking to remove references to past mistakes. And this is a justified desire. If you don’t manage your reputation, then it’s not your reputation or your asset.

I am convinced that the conscious request for the removal of information will grow. The right to be forgotten is a logical evolution of the relationship to data.

Removal Media Is The First Legal Internet Content Removal Service in Bangladesh

The RemovalMedia team has translated the legal removal of information (removing) into a service model. Now high-quality reputation repair has become more accessible for small and medium-sized businesses. Removal Media is the first legal removal service in Bangladesh. The client receives removing, saving on agency costs: calls, approvals, etc.

The service retained the main advantages
The main advantages of our work remained unchanged. This:

1. Legally enforceable lifetime warranty. 

2. Payment only for the result. All expenses are justified and transparent.

3. Work under the contract and terms of reference. This protects the interests of customers.

4. Integrated approach. We analyze the negative content for violation of the laws and rules of the sites, hosting, and domains. This allows you to remove unwanted information quickly and safely.

5. The  Removal Media team, using its own legal methods and technologies, closes projects within 45 days from the date of the client’s request.

+ Convenience
To remove a negative post, just insert a link to it in a special section. Further, the experts will study the case and offer ways to remove the full cost of the project without hidden conditions. Further, all progress is easy to track inside your personal account. Of course, contact with an expert is possible, but not required. All communication takes place within the client’s personal account.

+ Security
 Removal Media supports the third class of confidentiality: correspondence is encrypted, employees sign the strictest non-disclosure agreement, and after the project is closed, related data is destroyed. The service model made it possible to eliminate several more links from this process, which increased the security of customer data.

How to Choose the Right Call to Action

If you’ve ever read a marketing mailer, or a website that encourages you to take some action like call now, you’ve stumbled across a call to action. Sometimes, these are subtle nudges towards taking action, and sometimes they are in your face. Call now to get a killer deal. Click here to read more. Like this for a discount. Download this to find out how to change your business. And the list goes on…

A call to action is really encouraging the sale. You’re seeking to convert readers of your likely informative and engaging content into paying clients. If your law firm lacks a call to action, you could be missing out on an opportunity. What are readers supposed to do after reading your content? Do you trust them to just know? Attorney marketing isn’t about trusting that clients will intuitively know what to do. It is often about holding a prospective client’s hand through the process of educating them and leading them to call the law firm for the help they need. If your law firm isn’t creating calls to action that move clients, you could be missing out on an important step of the client conversion process. Let SumoDrive help you decide which ones are right for you.

Determine Your Best Call to Action to Deliver the Results Your Law Firm Needs

Depending upon your content and where you’re posting it, one call to action may be more appropriate than another. If you’re unsure of what you’re doing, you could be wasting your opportunity to lead clients to the sale. Consider the following scenarios and the recommended calls to action:

• Ebooks on your website. If you’ve got an Ebook, the chances are you’re looking for clients to provide some information in order to download the book. In this scenario, you’ll want to encourage clients to click here for a free download of X, or to enter your information here to download your free copy of X. Using these simple calls to action, a prospective client understands that they will be able to obtain this valuable information by clicking here or entering information here.
• Social media networks. Social media can be tricky but if you’re not using calls to action, you could be wasting opportunities. You should be asking for clients to click like to obtain x result, or to read more about an important topic here, learn about topic x, or to share their thoughts about x. The key to social media is to encourage discussion and the sharing of information between your law firm and your followers. By simply posting links, you miss out on opportunities to engage your public.
• Your legal blog. If you’re discussing legal topics that consumers may need to know about, then you should also be encouraging them to call your law firm to discuss their similar experience. Call today, fill out our online form, or email us here are all appropriate calls to action to move prospective clients.
• Video on your website. You’ve taken the time to create a webinar, testimonial, accident reconstruction, or other form of video. And now you’d like clients to watch it and then call you. So ask them! Watch this video to find out how to x, and then call us here.

Calls to Action are Simply Encouraging the Next Steps

Think of a call to action as a natural conclusion to creating and sharing your content. Now that it’s out there, what should prospective clients do? Ideally, they should view your content and then contact your law firm. But if you’re not helping people come to that conclusion, you could be missing out on a great opportunity. People do not intuitively view your material and think to call your law firm. In many cases, these consumers are researching a legal issue but they may be debating whether or not they’re ready to call your firm. Encourage these customers to call your law firm for a free consultation and from there, you can convert the lead into a sale. It all starts with a call to action, though. If you’re still struggling, call SumoDrive and we’ll help you along.

10 Organic Ways to Increase Traffic to Your Website

Everyone asks the same thing: how do I increase traffic to my website? What they’re really asking is how can I increase the number of people looking at my website and potentially clicking on items and becoming customers. The goal is to increase both the number of visitors and their time on the site.  If we got thousands of new people visiting and leaving, the traffic would be worthless.

Here are some easy-to-do organic ways in which you can increase your website traffic and potentially boost your customer base.

  1. List your site in search directories online.  Submit your website to all the major web directories to generate more traffic from visitors browsing online.
  2. Sign up for social media.  Start working all these free networks! Each social media site is a free network of millions of people who could be looking for your goods and services right now!
  3. Optimize your SEO. You want to be associated with the keywords you care about. Do you offer oceanfront real estate property? You might want to be associated with those and various beach city names. Determine which keywords will drive business to your site.
  4. Participate in a banner exchange with another site.  It’s free advertising that you can do with brands that also appeal to your target consumer.
  5. Public relations work! Work public relations with online and traditional media to highlight your business and its goods and services.  Are you hosting a charity golf event this weekend? Publicize this in the media and include links for journalists to link back to your website.
  6. Start blogging.  Is your brand designer puppy clothes? Start writing a blog about everything you love about dogs, dog care, dog clothing, you name it and watch visitors pour in to read about their favorite topic too!
  7. Create a regular newsletter that highlights your brand and services.  Ask visitors to sign up for your newsletter with coupons, promotions, insight into new products and services, and community-based information.
  8. Sponsor a promotion and give away free stuff to people.  People love free stuff and if you’re offering a cheap pair of earrings, a free car wash, or a free seminar, they’re all in.  People will check into the site to see how they can win.
  9. Join an online community based on your industry.  Post on blogs, chat rooms, and social media pages of professional associations in your industry.  Leave comments with your website link.
  10. Join an offline association in your community.  This can include your local Chamber of Commerce, a young professional’s group, alumni groups, networking associations, you name it!

If you incorporate these 10 tools into your online strategy, you’ll be attracting visitors to your website in no time!